Gift giving has been a long-standing practice in the corporate world. Giving gifts to clients is done as a sign of gratitude, respect, and sometimes sympathy. More importantly, it is a way to establish and improve relationships with clients, both old and new.
There are many reasons why you should give gifts to clients. In this article, we will go through each one and explain what goals they help accomplish. Whether you’re doing it for marketing, client relationships, or a combination of both. And at the end, we will share some of the best business gifts you can give to clients–as well as where you can find them!
The Benefits of Client Gift Giving
One of the primary goals of any business is to create positive, long-term relationships with clients. There are many ways you can do this. For one, providing excellent customer service and actually delivering results or quality products.
But there is another method that can help build relationships that–while not mandatory–works exceptionally well. And that is giving client gifts.
Giving gifts to clients obviously comes with additional costs. However, the advantages that come with corporate gift giving outweigh the extra expenses on your ledger. So, what exactly are these advantages? And how do they help improve business relationships?
Sign of Appreciation
Clients are the people that keep your business going. They keep your business afloat, and perhaps even help bring in more business via word-of-mouth marketing. That said, what better way to show your gratitude than by giving business gifts?
Giving gifts outside of the business transaction shows that you appreciate your clients’ business; their loyalty even more so. And when people feel appreciated, they are more likely to stay loyal to a brand that sees them as more than just contacts on a spreadsheet.
A business gift is not just a sign of appreciation; it’s also a great way to promote your business. You may be thinking “my client already knows me, why do I need to promote even further?”
Well, let’s not forget about the competition. In the corporate world, clients are loyal until they see a better deal. But if you remind them of your brand time and time again (i.e. by giving corporate gifts), they are more likely to think of your brand first before your competitors.
A Chance to Send Personalized Messages
Personalization is one of the most important elements of any marketing strategy. Your brand has a higher chance of sticking to clients’ minds if you send personalized messages, and giving corporate gifts is a great way to do that.
Including a personalized message in each client gift is the best place to start. Clients feel more special if messages include their names. This is yet another way to show them that they are not just any other client that brings in money for your business.
The gift itself can also be the message. For instance, your message card can say “We know that your office loves coffee, so we’ve sent some gourmet beans for you to try!” It shows that you’ve made the effort to get to know them, and are willing to go the extra mile to make them feel appreciated.
Reward For Repeat Clients
Your most important clients are the ones that do business with you over and over again. Loyalty can be a difficult thing to come by in a competitive market, so it’s always a good idea to cherish that loyalty with a thoughtful gift.
Reward your repeat clients with gifts that they’ll love. Not only will it make them feel special, but doing so will also help your brand stay on top of their minds.
A Way to Reach Out
Sending gifts is an excellent way to reach out without being sales-y, especially for customers who don’t regularly buy from your business.
Yes, giving corporate gifts to non-regular customers may seem counterintuitive, but it can actually help bring in more business. For instance, if you send a gift to a non-regular, it will help remind them of your business without them feeling like you expect something in return. The next time they need something that you sell, they are more likely to remember your brand over others because you’ve sent them a physical reminder in the form of a thoughtful gift.
Improved Client Relationships
All of the benefits we’ve just mentioned above culminate into one clear advantage: improved customer relationships. Whether you’re sending a gift to a long-term client or a first-time client, corporate gifting helps improve whatever relationship you’ve established so far. Business gifts make clients feel appreciated, seen, and–most of all–important. And, of course, they will want to maintain loyalty to a brand that makes them feel that way.
Best Corporate Gifts to Give to Clients
There are countless types of corporate gifts to choose from. So much so that it can be difficult for you to select the best ones to give to your clients. We are familiar with that struggle, so we have come up with a list of some of the best corporate gifts you should consider giving to your clients:
Drinkware is one of the most popular swag ideas, and this is because drinkware is extremely practical. Whatever industry your client is in, everyone is going to have a use for a tumbler, a coffee mug, or a reusable water bottle.
Office supplies might seem boring to some, but there’s no denying that they are highly practical–and practical gifts are less likely to get thrown out. Gift your clients with branded notepads, pens, staplers, and other office supplies they can park at their desks and use daily.
Snacks and Drinks
Everyone loves free food and drinks. Give clients snacks and beverages that they will enjoy. And the more personalized they are, the better. For example, if your client is a vegan, send a vegan gift basket for extra brownie points. Or if they have religious restrictions on food and drink, be sure to send items that don’t go against their beliefs.
Tickets or Gift Cards
Tickets or gift cards are great gift ideas for clients that you know best. If you have a client that, say, is a football fan, why not gift them with tickets to the next game? Or if a VIP client mentions that they love a particular restaurant, they will surely appreciate receiving a free gift card to use there.
What can be better than receiving a corporate gift? Receiving a basket full of them, of course!
If you can’t decide what type of gift to give your clients, go for corporate gift baskets. Either create your own by mixing together products that your clients will love or choose from one of our company gift baskets that match your clients’ preferences. Whether it’s a VIP or a client you’re trying to woo, a gift basket is surely going to make a huge impact.
Get The Best Client Gifts From Swag Bar Today
Don’t miss out on the many benefits that client gift-giving provides. Show your clients the best type of love with some of our curated Swag Packs that come with various themes and products. Here at Swag Bar, we have only the best premium gifts that are fit for your VIPs. And if you’re looking for the best marketing swag ideas, we have plenty of those as well!
Plus, we can make your clients feel extra special by creating customized designs for your gift boxes. You come up with a vision, and we will do our best to bring it to life.
Contact us today and find out how you can start creating your own custom Swag Packs & Swag Boxes.