Employee morale isn’t just about the day-to-day—it’s also about feeling valued and appreciated in the bigger picture. Thoughtful gifting is one way to make your employees feel like a crucial part of the team. And, when done right, it boosts retention by creating a positive connection to your company.

Start by aligning gifts with your company values. For instance, if sustainability is part of your mission, give eco-friendly items like branded beeswax wraps, reusable grocery bags, or plant kits. By offering items that resonate with your culture, you’re reinforcing your brand identity while showing employees you care about what matters to them.

Another way to make your gifts meaningful is through experiences. Gift a custom solo stove or a pasta-making kit for something more experiential that employees can enjoy beyond the workplace. These kinds of gifts create lasting memories, improving morale and engagement.

Lastly, don’t forget personalization. Even without adding names, choosing curated, high-quality gifts that reflect employee values and interests sends a strong message that you’re paying attention to what makes them tick.